What is LifeStyle?
LifeStyle photography is not about perfectly retouched skin, poses and a snow-white smile, it's about real life, sincere emotions where the photographer is the catcher of these moments.
How does a LifeStyle photo shoot differ from other ones? Unlike a journalistic photo shoot, where the photographer doesn't get involved in the action and only chronicles it, in a Lifestyle shoot, (s)he interacts with the stars of the photos. They work together to choose the location, genre and background of the photos. In fact, a Lifestyle photo shoot requires no special preparation. It can take place anywhere: at home, on the street, in a garden, in an office, in the theatre, in a park or a store, etc.